Previous Projects

• NMDB Natural language film discovery
• Gist Web-based collaboration tool
• Trace A browser, reconsidered
• Session Zero Drift-resistant radio
• Hyper Social media platform

MUBI

2022–2024

• Platform Redesign Apple TV App of the Year 2023

Meta

2014–2022 & 2024

• Core Ads Growth EMEA Monetization and Global Verticals
• Reality Labs DTC Meta Store development and launch
• Facebook Commerce Seller strategy, GTM and partnerships
• Instagram Shopping Checkout launch; Seller & Platform strategy, GTM and partnerships
• DR Ads & Signals GTM for Dynamic Ads, Lead Ads, Facebook Pixel, and Offline Conversions (CAPI)
• North America Retail Industry Manager for Department Stores, Fashion, Luxury
• MENA DR Ads Regional lead

Independent Filmmaker

• Dead Girl (1996) Editor (uncredited) on 2003 re-release
• Refuge (2002) Writer/Co-Producer/Editor/Director